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Monday, January 25 • 1:40pm - 2:00pm
Fishing Online: Evaluating The Impact of Online Communications on Angler Engagement

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AUTHORS: Julie Claussen*, Kim Stanhope, Jeffrey A. Stein – University of Illinois

ABSTRACT: Traditionally, methods to relay information about recreational fishing to the angling community have included magazines, special publications, displays, and events. In recent years, the number of websites and mobile device applications delivering information to the recreational angling public has grown substantially. State agencies now provide a multitude of online services in addition to fisheries information, including license sales, tournament registration, regulation information, fishing reports and maps, how-to guides, and research updates. The increasing ease and accessibility of online and mobile use improving every year, online communications may have influenced angler recruitment and retention to recreational fisheries, and changed angler behaviour in these fisheries. Effective online information and services may keep anglers engaged and informed, make license purchases more accessible, and ultimately lead to an expanding angling population.

Monday January 25, 2016 1:40pm - 2:00pm EST
Gerald Ford