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NEW THIS YEAR! The schedule of technical sessions is in Sched.org which allows you to search within the schedule, filter the schedule to show sessions only occurring on a certain date, within a track, or in a room. You can also build your own schedule by creating a free account in Sched.org. Click here to return to the main Midwest Fish & Wildlife Conference website. 

PLEASE NOTE: The schedule posted here is as of 1/25/16, and is subject to change. Please check back for updates.
Monday, January 25 • 2:20pm - 2:40pm
Increased Hunting/Fishing Awareness Through Marketing

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AUTHORS: Kelly A. Wolgamott*, Travel Michigan

ABSTRACT: Illustrate the effectiveness of a brand tourism advertising campaign can have in engaging potential travelers to hunting and fishing opportunities.

Monday January 25, 2016 2:20pm - 2:40pm EST
Emerald A