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Monday, January 25 • 2:20pm - 2:40pm
Increased Hunting/Fishing Awareness Through Marketing

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AUTHORS: Kelly A. Wolgamott*, Travel Michigan

ABSTRACT: Illustrate the effectiveness of a brand tourism advertising campaign can have in engaging potential travelers to hunting and fishing opportunities.

Monday January 25, 2016 2:20pm - 2:40pm EST
Emerald A