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PLEASE NOTE: The schedule posted here is as of 1/25/16, and is subject to change. Please check back for updates.

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Monday, January 25 • 2:00pm - 2:20pm
The Michigan Wildlife Council's Challenge - Making Hunting, Fishing and Trapping Relevant To Non-Sportsmen and Women

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AUTHORS: Carol Moncrieff Rose*, Michigan Wildlife Council

ABSTRACT: This session will be an introduction to the newly-created Michigan Wildlife Council. We’ll talk about the MWC’s mission to promote the essential role played by sportsmen and women in furthering wildlife conservation and to educate the public on hunting, fishing and the taking of game. We’ll address the MWC’s challenges to make these activities and the benefits derived by them relevant to those who do not engage in these activities, and how the MWC is working with a professional marketing/media firm (GUD Marketing) to achieve its objectives. Our baseline survey data indicate wide support by the general public for hunting and fishing, yet lower support for hunters and anglers! The data also indicate a lack of awareness of the contributions made to the management and conservation of Michigan's natural resources which we all enjoy, made possible by the license fee dollars of sportsmen and women. How do we reach those who are ambivalent or neutral when asked about hunting, fishing or wildlife management? How do we provide the non-sportsmen and women of our state with the information they need when faced with wildlife management issues in their community or in the ballot box? How to we do everything we can to protect Michigan’s rich outdoor heritage for generations to come? Therein lies the challenge before us.

Monday January 25, 2016 2:00pm - 2:20pm
Emerald A

Attendees (22)