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PLEASE NOTE: The schedule posted here is as of 1/25/16, and is subject to change. Please check back for updates.
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Monday, January 25 • 1:40pm - 2:00pm
How Marketing Can Move The Needle (And Float Your Boat!)

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AUTHORS: Kristin M. Phillips*, Michigan Department of Natural Resources

ABSTRACT: Learn why it's important to follow the "science" of marketing when talking to your customers, some case studies from the Michigan DNR and steps you can follow to build your own marketing plan.

Monday January 25, 2016 1:40pm - 2:00pm EST
Emerald A